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The Other Guy Blinked: How Pepsi Won the Cola Wars Roger Enrico , Jesse Kornbluth The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.

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The Other Guy Blinked: How Pepsi Won the Cola Wars. Roger Enrico, Jesse Kornbluth. Bantam, 1986 - Business & Economics - 280 pages. 2 Reviews. The inside story of the business war that shook the soft-drink industry--the battle between Coca-Cola and Pepsi. Roger Enrico, the president of the Pepsi-Cola Company, attributes the beginning of the ...

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The other guy did NOT blink! Haha. The switch to "New Coke" was one of the greatest marketing coups in capitalistic history. Coke got more press and sold more units during and after that brilliant publicity stunt than ever before. People were actually importing left over "Old Coke" syrup from places like Australia! Coke emerged from that the ...

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In other words, Coca-Cola had learnt that marketing is about much more than the product itself. The majority of the tests had been carried out blind, and therefore taste was the only factor under assessment. The company had finally taken Pepsis bait and, in doing so, conceded its key brand asset: originality.

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He poured slowly, his ruddy profile bent above the task, and one beringed white hand steadying the lid of the coffee-pot; then he stretched his other hand to the decanter of cognac at his elbow, filled a liqueur-glass, took a tentative sip, and poured the brandy into his coffee-cup. Waythorn watched him in a kind of fascination.

The Other Guy Blinked and other Dispatches from the Cola Wars Mass Market Paperback - December 1, 1987 by Roger Enrico (Author), Jesse Kornbluth (Author) 5.0 out of 5 stars 4 ratings

The guy with the camera on his shoulder barged in. The other guy turned on a blinding light. Great-grandma blinked. In the glare we noticed she wore a trace of lipstick. The TV anchor elbowed the woman reporter aside and stuck a mike in Great-grandma's face. Her claw hand came out from under the covers and tapped it.

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